Updated 02/12/2026 at 12:08 pm EST
I launched my new sobriety tracker app, SoberQuest, 30 days ago. Results so far:
Absolutely stoked on this small win!
I am now working on becoming a student of the marketing and distribution game. My primary focus is on putting out shortform organic content across TikTok, Instagram and YouTube. I am currently posting on 3 different accounts, including UGC and founder-led content under my personal brand, a branded SoberQuest account and a new AI UGC influencer account I've recently set up (excited about the potential of this one).
In addition, I will be focusing on learning ASO and making updates to my app's keywords, localization and screenshots. And finally, I'll be circling back to my first app, Rosemaryy, and infusing some much needed updates and distribution efforts into it. It's been a slower start with this app, but I think it has lots of potential.